CHARLES SCHLUETER
CREATIVE PROFESSIONAL
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PRINT & COLLATERAL
PACKAGE DESIGN
BLACK AND DECKER PACKAGE REFRESH
The Challenge: Refresh the Black and Decker small appliance brand to elevate the brand and refocus the target audience.
The Solution: Our team, under my direction. developed new packaging with a more emotional connection for the customer. We focused on targeting women, who make most kitchen appliance purchases. Departing form the old B&D packaging, which was mainly blue and very masculine, we created this "Enviro" packaging. I worked closely with our 3D artist to render a kitchen environment that was the correct price point. We then created a library of "food and props" that were incorporated into the renderings, depending on the client and customer analysis.
FARBERWARE PACKAGE REFRESH
The Challenge: Refresh the Farberware brand to elevate the brand and refocus the target audience.
The Solution: The brand was expanding from limited products of mainly coffee percolators to other ares like cooking and food prep. We needed to take the existing packaging, which was static and unemotional, and add some visual dynamic emphasis. The food styling photo shoot was direct by me to achieve a powerful, colorful image, while the packaging was created in a black format to help pop the color.
TOASTMASTER PACKAGE REFRESH
The Challenge: Refresh the Toastmaster line.
The Solution: Created this basic, yet informative package for our opening price point line of products.
OAKSTURDY PACKAGE DESIGN
The Challenge: Create a line of packaging for hunting products.
The Solution: OakSturdy hunting products now has a line of packaging that pops on the shelf. The packaging was created to reflect the beautiful sunsets hunters experience while waiting for the game to come into view.
