The Challenge: Refresh the Black and Decker small appliance brand to elevate the brand and refocus the target audience.
The Solution: Our team, under my direction. developed new packaging with a more emotional look. We focused on targeting women, who make most kitchen appliance purchases. Departing form the old B&D packaging, which was mainly blue and very masculine, we created this "Enviro" packaging. I worked closely with our 3D artist to render a kitchen environment that was aspirational and the desired price point.
PRINT / PACKAGING
I have been in package design for 10+ years.
These are some samples of my packaging triumphs.
LOGOS / ICONS
I recently created these technical icons and brand logos for clients.
PHOTOGRAPHY / RECTOUCHING
Photography and retouching is something I do daily. Whether it be composing an image, retouching food or photographing product or people, I love to shoot.