FEATURED

DESIGN

The Challenge: Refresh the Black and Decker small appliance brand to elevate the brand and refocus the target audience.

 

The Solution: Our team, under my direction. developed new packaging with a more emotional look. We focused on targeting women, who make most kitchen appliance purchases. Departing form the old B&D packaging, which was mainly blue and very masculine, we created this "Enviro" packaging. I worked closely with our 3D artist to render a kitchen environment that was aspirational and the desired price point.

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New Packaging
Old Packaging

PROFESSIONAL

OBJECTIVE

I am seeking a position in a progressive, growth oriented company where I can contribute my experience and advance design skills, as well as creativity, to produce a unique and quality product one design at a time.

 PRINT / PACKAGING

I have been in package design for 10+ years.

These are some samples of my packaging triumphs.

LOGOS / ICONS

I recently created these technical icons and brand logos for clients.

 

PHOTOGRAPHY / RECTOUCHING

Photography and retouching is something I do daily. Whether it be composing an image, retouching food or photographing product or people, I love to shoot.

EDUCATION

BFA in COMMUNICATION DESIGN

from Kutztown University, 

Kutztown Pennsylvania.
   

RECENT ACHIEVMENTS

Supervised the design team that refreshed the Black and Decker small appliance brand packaging, resulting in increased market share and shelf space at major retailers worldwide.

 

Organized and implemented procedural changes in production processes to eliminate mistakes and verify all outgoing artwork. Responsible for reviewing and approving layouts prior to exporting to vendors. Results show dramatic reduction in running line changes.

 

Directed health care benefit package refresh for Human Resources by custom tailoring 14 different brouchures, one for each region of the country that our company has employees in.

   

SKILL SET

TOP ARTISTIC SKILS 

 

•  Creative direction
•  Art direction
•  Graphic design
•  Logo design
•  Photography / retouching
•  Copywriting
•  Annual reports / catalogs
•  Refresh / re-branding leadership
•  Image bank management
•  Coordination w/ Marketing on strategy
•  Review / approve of all artwork
•  Production / mechanicals
•  PowerPoint presentations
•  Large scale graphics

•  User manuals

 

 

CONTACT

28601 Los Alisos Blvd, 3038

Mission Viejo, CA 92692

608-609-2877

  • LinkedIn Metallic

TOP TECHNICAL SKILLS

 

• Photoshop (CS6)
• Illustrator (CS6)
• InDesign (CS6)
• Acrobat Pro
• Microsoft Office Suite

• PowerPoint 
• Capture One

• Photostudio operations

• Mac troubleshooting / maintenance

 

© 2013 Designed by Chaz Schueter, Inspired by God.

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